"A career makes a lot more sense in hindsight."

We recently heard from Annie Thorp, CMO of fast-growing womenswear company MM.LaFleur, about her experience pitching Silicon Valley venture capitalists with a breast pump in her handbag, and building a company from scratch to revolutionize the way we shop. Big thanks to Annie and MM.LaFleur for talking us through her entrepreneurial journey, to Bluestone Lane for hosting us, and to Bloom Maternity for the gorgeous event snaps.

PEEK AT THE GALLERY BY BLOOM MATERNITY

ANNIE ON THE MM JOURNEY

We struggled to get funding. We knocked on a lot of doors, we got a lot of doors slammed in our face. We did a lot of trunk shows. My nine-month-old turned into a twelve-month-old turned into a fifteen-month-old, and then I was pregnant again. We raised our first round of funding, about a million dollar seed round from a couple of different people, but we still weren’t making our numbers, and then this epiphany hit: it’s not just about the dress. It was great that we had the dress, but we needed to make it easier to shop for the dress, because the thing is, even if women need dresses they don’t have time to buy dresses. And then we developed our stylist-enabled sales model… And overnight, our sales tripled.
— Annie Thorp, MM.LaFleur

NEXT UP

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Dine with ONE OF NYC'S LEADING FEMALE CHEFS

Join Mindr and Nibble + Squeak on 4/19 at 5-7pm for a three course baby-friendly dinner at award-winning restaurant Dirt Candy and an interview with its innovative owner and chef, Amanda Cohen.

 

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