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Celebrating female foodie founders this International Women's Day


Celebrating female foodie founders this International Women's Day

Happy International Women's Day! We are still on cloud nine from our #AdvocateLikeAMother panel at Vox Media this week, and today want to thank all of the entrepreneurs and women-owned companies that fueled our event. We sat down with three of them to learn more about the rewards and challenges of running these businesses as a family, and what these female entrepreneurs wish for all women this International Women's Day.

2 Betties is a mother-daughter duo that makes grain free treats from all natural ingredients. Based in Baltimore, Nancy and Bridget turned their frustration with the snack food industry into a new business selling high quality and tasty products. (PS: Nancy and Bridget are offering all members of the Mindr community 15% off their treats with the code MINDR190.)

Bantam Bagels started with a couple, Elyse and Nick, who had the dream to call something their own when they came up with the idea of mini stuffed bagels. Bantam Bagels has now been featured on Shark Tank and in Starbucks and grocery stores, and Elyse and Nick run the business while raising two young kids.

Fatty Sundays was started by two sisters, Ali and Lauren, who were inspired by their mom's famous sprinkle chocolate covered pretzels. Based in Brooklyn, the two sisters have turned this delicious family recipe into a business.

Bridget and Nancy making their 2 Betties healthy donuts in their kitchen.

Bridget and Nancy making their 2 Betties healthy donuts in their kitchen.

Mindr: What inspired you to start your venture?

2 Betties - Bridget and Nancy: We felt that truly nutritious and delicious snacks were few and far between. There was a missing space – somewhere between a bar and a cookie – where we felt we could connect with consumers in the middle with a product that has good nutrition but also tastes delicious. Our current product lineup has a distinct shape, a small donut or Round as we call them, and is a play on the healthy-yet-delicious theme.  Many of our fans call them the “healthy donut” or “healthy cookie”.

Bantam Bagels - Elyse: We wanted an idea to call our own, and so we'd constantly be thinking of crazy ideas, like a tater tot truck. One night Nick had a dream about mini stuffed bagels with cream cheese, and the idea took off. We made hundreds and hundreds of batches, and were in disbelief that the idea did not exist yet.

Fatty Sundays - Ali and Lauren: Our Mom's famous sprinkle chocolate covered pretzels were the inspiration behind Fatty Sundays! She used to make them for us all of the time and always put them in care packages. They were her "thing." They inspired us to think about how we could re-invent and modernize everyone's favorite sweet and salty treat. We set out to create unique flavors, eye-catching packaging and the rest is history.

Mindr: What are the unique challenges and strengths of working together as a family?

Elyse and Nick outside of their shop on Bleecker Street in New York City.

Elyse and Nick outside of their shop on Bleecker Street in New York City.

2 Betties - Bridget and Nancy: Our mother-daughter relationship brought a foundation of trust, openness and candidness that we’ve been able to carry into our business. However, it goes without saying that being a mother-daughter team requires us to be mindful of keeping “business” discussions out of our family dynamic and carving out time for “mother-daughter” talks and fun. It can be hard to maintain the mother daughter dynamic and not turn every conversation into a business meeting or conversely hard to not take critical feedback – from your Mom – too personally. 

Bantam Bagels - Elyse: It's so helpful that our priorities are the same, and that we are able to be a team both with Bantam bagels and as parents. In some ways Bantam and our kids are all our babies. While growing Bantam I did not take maternity leave while nursing our baby, and in some ways we have grown up while starting this company and raising our kids. We keep our social media as personal as possible, and show that this work really is a 24/7 commitment.

Fatty Sundays - Ali and Lauren: Two strengths are that we each bring something completely different to the table in terms of our skills, and, that there an unbreakable trust in every sense of the word when you work with family. A challenge is that we're always talking about work and it's sometimes hard to leave it behind when we're all together as a family. We love what we do, and talking about it all the time, but it's hard to shut off!

Ali and Lauren with their delicious chocolate covered pretzels.

Ali and Lauren with their delicious chocolate covered pretzels.

Mindr: What do you wish for all women this International Women's Day?

2 Betties - Bridget and Nancy:  We both hope that women find and listen to their inner voice and, more importantly, find the confidence to be comfortable with this voice in order to fully realize they have the power to do whatever it is they seek to in this life.

Bantam Bagels - Elyse: That the fight for gender equality is not an isolated fight. Nick and I are equal partners, and I bring some things to the table that he does not and he brings some things that I do not. More than a "power" woman I am a power person in a partnership that is powerful. I hope women can find equal partnerships in every realm of their lives.

Fatty Sundays - Ali and Lauren: That on IWD (and every day) women will take a moment to reflect on how awesome they are, and to remind themselves that they can do anything they want if they put their heart into it!

Thank you to these incredible women and to all the vendors who partnered with Mindr in celebration of International Women's Day. We're excited to see your continued growth as entrepreneurs and women-owned businesses!


Mamas Who Write: New Erotica for Feminists

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Mamas Who Write: New Erotica for Feminists

We’ve all heard someone say “laughter is the best medicine.” And between preschool germs and cloudy skies, we could sure use a hefty serving of humor. Enter Brooke Preston and Fiona Taylor, two of the four hilarious authors of the new satire book New Erotica for Feminists. Along with Caitlin Kunkel and Carrie Wittmer, Brooke and Fiona bring to life a collection of clever vignettes that’ll give you a belly laugh on your most overwhelming day. The book makes a perfect gift for anyone dreaming of an immortal RBG, equal pay and calorie-free pizza. #MINDRMAMA Sarah Gibbs chatted with Brooke and Fiona to learn more about how New Erotica for Feminists came to be, how digital technology has aided in finding one’s “tribe,” and how parenting is a lot like improv theater. 

Your book, New Erotica For Feminists, was born from an incredibly successful piece in McSweeney's Internet Tendency, which went viral. How did you and your co-authors come up with the idea for that initial piece and how did it transform into this new book? Can you describe your journey?


Fiona: Our McSweeney’s piece came into being as the result of a group chat. We were online dealing with matters related to The Belladonna, a comedy site we run, when we began musing about Tom Hardy, equality, and box truck deliveries of La Croix. One of us said that it sounded like erotica, another opened a Google Doc, and voila! The piece came to life.

We were delighted that it went viral on McSweeney’s, one of our favorite humor sites. It really hit a nerve with fed up women everywhere in need of a laugh, and took on a life of its own. Soon after, we got one of the best emails of our lives from Sceptre Books in the UK starting the conversation about expanding the concept into a book. We were extraordinarily fortunate to happen to have hit on the right idea at just the right moment.

Based on the success of the McSweeney's piece, we know there are many women (and men) who are eager to get their hands on your book. Why do you think this type of satire is so well-received and needed at this moment in history? 

Brooke: The events of the last couple of years surrounding the #MeToo movement, the Women’s March and so much more, have brought about important, watershed awareness and conversations that continue today. But at a time when a lot feels weighty and complex, people crave laughter and release and validation.

I read a review of our book that said something along the lines of “this book won’t change the world, but it is good to be reminded that other people feel the way you do and you’re not alone.” If we can make people who read the book feel an hour’s release of laughter and solidarity in this ongoing struggle for equality, and refuel them with a bit of energy to get back out there, we’ve done our job.

At Mindr we believe in the power of a community and finding your tribe. How did you and your co-authors first find each other? What were the benefits and challenges of working together on this book?

Fiona: We were all part of a much larger online comedy group for female satire writers. There was a thread bemoaning the fact there weren’t as many comedy outlets as we’d like, and Carrie posted there asking if anyone wanted to start something with her. Caitlin and I answered, and Caitlin looped in Brooke because they knew each other in real life. We started The Belladonna and we figured it out as we went along. 

We have a great working relationship, which carried over to the book creation. Since we had so much experience editing together, that kind of in-sync thinking really helped the book. If you had an idea for a vignette that wasn’t quite gelling, you could write it down and someone else could come along and punch it up. With four people, you’re not really fighting writer’s block on your own. The only real disadvantage is that sometimes, it’s great to work on things together in person - but the digital page comes close!

Brooke: I echo everything Fiona said, and add that I am the only one of the four who doesn’t live in NYC. I’m based in Columbus, Ohio. In fact, although we’d spoken nearly every day (constantly, really - it’s quite the epic Google Chat) for 18 months, I didn’t meet Carrie in person until the four of us got together in June to finalize the manuscript. That was the first time all four of us were together under one roof. Digital and cloud technology has made it possible to expand one’s “tribe” geographically, and to manage big projects together and stay close from anywhere.

We love (and laugh-cried) that the subtitle to your "parenting" chapter is: "Parents have needs too, even if those needs are mostly just naps." This is so true. How has becoming a parent changed or impacted the way that you approach your career? And more importantly, are you getting in your naps?

Fiona: We’re so glad you enjoyed our parenting section! Parenting, coupled with my mother’s death when my daughter was a toddler, really served as an impetus for me to explore my writing. Plus, as every mother knows, becoming a parent really pushes you to be more efficient when you’re working on a project - because your attention may be called away and your time is limited! My daughter was a TERRIBLE sleeper (who knew babies got acid reflux?) and while times have changed now that she’s 11, I still enjoy a good nap when I can get one!

Brooke: While I have been a lifelong comedy nerd and always dreamed of finding a way to do so professionally, becoming pregnant with my daughter (now 5) was like the comedy career version of someone hearing their biological clock ticking. Whereas some people may feel that beginning a chapter as a mother means turning away from one’s own passions, I felt more determined than ever not to let my own dreams die in service of motherhood. I also wanted to be able to be an example for my daughter someday so that she didn’t have to choose between her own goals or career and a family.

Parenthood makes you more efficient - when you get those pockets of time to write or do the thing you love, you are ultra-focused! My daughter also was a god-awful sleeper and a constant nurser, so I tapped out a lot of pieces at three AM on my phone with one eye open while I nursed or rocked her. And almost 20 percent of them made sense the next morning!

The struggle of parenthood is real. How do you feel your background in comedy has helped you navigate the stresses of being a parent? 

Fiona: I guess parenting is a lot like improv, at least in the beginning when you’re figuring things out. No matter what happens, you just have to keep saying “Yes, and…” even when you’d love to yell “No!” (Unfortunately, that’s not an option, as I discovered.) Out of chaos springs comedy. 

Brooke: Being a humor writer protects me from my tendency toward perfectionism. In this industry, you might get 15 no’s for every yes (and be doing pretty well for getting that one yes). So I went into parenting without too much fear about failure. I knew I would fail (as we all do, occasionally) but that if you love something, you’ll figure out how to get better. Also, humor writing relies a lot on observation - mixing different inspirations and advice and schools of thinking with your own experiences. I find my finest parenting moments follow that same recipe - when my husband and I give ourselves the space to observe and heed certain advice but also do things in the way that works for us.

What is something you think needs to change about the way our culture treats parenthood?

Fiona: So many things! Parenthood needs to be valued within society. There’s a lot of lip service about parenting (and especially motherhood), but very little legislation that makes life easier for mothers or fathers. When you’re paying as much for daycare as you’d pay for tuition at a state university, something’s definitely wrong. And don’t even get me started on paid parental leave….

Brooke: Oh wow, welcome to my TED talk… From longer, paid parental leave to great focus on post-natal care for mothers to better, more affordable childcare for parents who need or choose to work, the whole system desperately needs an overhaul. But also we need to alter our thinking that in order to be a “good” mother we’re giving up any semblance of our own identity apart from wife or partner and mother. Those are sacred, important roles, roles I cherish so highly, but certainly not all I am as a person. We need to carve out sufficient time to nurture our passions and also to give ourselves permission to rest. We can’t have it all at once. But we can find little pockets of time to make sure we’re investing in the other pursuits and people who matter to us, including ourselves.

What's next for Brooke, Caitlin, Carrie and Fiona? Can we expect a second installation of even New(er) Erotica for Feminists? (Feel free to use that title, by the way.)

Fiona: We’d absolutely love that! What surprised us writing this book is that the ideas kept flowing! Granted, it’s way easier to come up with ideas when you have four co-authors, as opposed to one lonely author, but still - we had no shortage of ideas. We’d be thrilled to create a sequel, even if it turns out to be on another topic. 

Brooke Preston and Fiona Taylor are two of the four co-authors of New Erotica for Feminists, out now in the US and UK. Brooke and Fiona, along with Caitlin Kunkel and Carrie Wittmer are comedy writers and satirists whose work has been featured in The New Yorker, McSweeney's, and many other outlets. Together, they co-founded and edit the website The Belladonna, which responds to today's culture, news, and politics with comedy and satire written by women and non-binary authors, for everyone. 

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Community Spotlight: Celebrating Tiny Victories


Community Spotlight: Celebrating Tiny Victories

At Mindr, we know how important it is to find your tribe. Connecting with others who “get you” and what you are going through - all of the sweet, crazy and frustrating moments - is critical to maintaining our mental wellbeing. As parents to children with developmental differences, Gena Mann and Carissa Tozzi realized there was a significant need for an inclusive community specifically for parents whose children have special needs. So they decided to create one. What started as a shopping platform for children of all abilities soon became a social platform where moms can meet other like-minded women in their neighborhood. The childhood friends launched Wolf + Friends on October 1st. The free app is designed to be the resource that Gena and Carissa wished they had when they first became mothers. We applaud their creation of a judgement-free space that allows members to connect with other local parents and find content specifically catered to the needs of their children from vetted specialists. We asked Gena to share with us her perspective as a parent with two special needs children and her belief in the importance of celebrating tiny victories.

When my boys were toddlers, it was almost impossible for me to leave the house alone with the two of them. Jasper was nonverbal with an autism diagnosis, and Felix was clearly symptomatic of receiving some sort of diagnosis down the line. Neither of them had any sense of danger or felt the need to stay near me for safety. If not strapped into a stroller, one would literally run off in an instant. It was not only possible, but probable that either one (or both) would have a knock down, drag out tantrum over seemingly anything - a door not being closed, a misplaced Grover toy, a long line. My stomach was in knots all the time waiting for a meltdown and the looks from strangers that would surely follow.

As they grew, meltdowns were replaced by a slightly easier time going to a handful of places that were familiar - the beach, one hibachi restaurant in town, the grocery store - but trying new things was still incredibly stressful. What if there was a long line? What if we can't get the table we sat at last time? Even when in a good mood, Jasper was way louder than your average child, making odd noises, dancing in public and flapping his hands. It was even hard to go to friends' houses as my boys couldn't play with our friends' kids and I could only handle so many questions from friends' inquisitive children about why mine didn't answer them or talk at all for that matter.

I’ve relaxed a bit and learned that celebrating tiny victories is something special needs parents do… because the big victories are sometimes few and far between.

Now that my boys are 14 and 16 (and I have two “typical” girls ages 11 and 4) the knots in my stomach, while not completely undone (I do have 4 kids!), feel looser and I have begun to feel like planning things with my children isn't much more overwhelming than it is for other parents. I’ve relaxed a bit and learned that celebrating tiny victories is something special needs parents do… because the big victories are sometimes few and far between. It’s these small, positive shifts in the way your child behaves, learns and lives in the world that feel unbelievably amazing every single time.  

It may be difficult to understand what I mean by “tiny victories.” This summer was filled with these moments that felt both small and huge, and I’d like to share with you three of these victories from our life. 

I kind of still can't believe that the kid that used to need 2 paraprofessionals to drag him from my car into school, was now calm and confident and mentoring other kids! I couldn’t have been more proud and neither could he.

First, after many years of attending different day camps with various levels of support, my son Felix, who has high functioning Autism Spectrum Disorder (ASD) worked as a Counselor-In-Training (CIT) at a local Y camp. He is an avid guitar player and he brought his guitar to camp and played music for the kids throughout the day. He also helped out with some of the younger kids with autism. He told them he remembered what it was like when he was younger…that he had a hard time listening and following directions too. I kind of still can't believe that the kid that used to need 2 paraprofessionals to drag him from my car into school, was now calm and confident and mentoring other kids! I couldn’t have been more proud and neither could he.

Second, my son Jasper suffers from reflux, one of the many joys of autism. In August, he had to have an endoscopy. It was the 4th time he had to be put under general anesthesia for medical necessities. My husband and I woke him at 6 am and took him to our local hospital for the procedure. I thought about the times we had done this when he was 6, 8, 10. Then, it required both of us to keep him in the room until the doctors were ready because it was excruciating for him to be kept waiting. And when it was time to insert an IV he needed to be held down by both of us as he couldn’t sit still. This time, while not the experience we would have with a typical 16-year-old - he couldn’t tell the nurse the last time he ate or how tall he is - it was so much less stressful than it had been. He followed directions, he waited quietly (albeit while Raffi played on his iPad), and when he came to, he sipped his apple juice, waited patiently to have his IV removed and got dressed. I felt so grateful for how far he has come as I walked out of that hospital with my sweet boy who is now 10 inches taller than me.

Finally, last Sunday evening, having fed my kids nothing but pizza and french fries for the better part of the weekend, I decided I needed to make a salad. Upon looking in my refrigerator, I found no lettuce (not surprising), and so was left with a dilemma. Do I pile my 4 kids into the car to drive to the market for lettuce or is it possible that for 20 minutes, I can leave them home alone and have a quicker, easier trip. When my husband is working or traveling, I am fortunate to almost always have a babysitter with me. In years past it would have been impossible to leave the house with this crew without a second adult, but lately, Jasper has grown much more independent and trustworthy. He listens, he would never leave the house alone, and he doesn’t even leave sinks running with stoppers in the drain like he used to. Felix is an incredible rule follower and always looking to help, and my 11-year-old daughter is responsible and creative and was dying to watch her 4-year-old sister. I went for it. I left Felix (14) in charge of Jasper (16) and Lulu (11) in charge of Indie (4). I went to the store and returned 25 minutes later with lettuce and to no disasters and kids who I think were extremely proud of themselves for staying alone.  

These milestones are obviously so different from the recitals, graduations and soccer games that many of my friends celebrate with their kids, but we have learned to feel incredibly grateful for our tiny victories.

Gena Mann is the co-founder of Wolf + Friends and mother to four. Gena and her co-founder mama of one, Carissa Tozzi are former NYC based media executives. The Wolf + Friends app is free and available in The App Store.